Optimized Pricing at CompetitorEye

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Advanced Optimized Pricing (repricing):

With CompetitorEye's Optimized Pricing Suggestion or reprice option, we offer a service UNMATCHED by any competitive intelligence provider and at an affordable price which is simply unbeatable.

Based on your floor and margin guidelines, with our optimized pricing functionality we can calculate and suggest the optimum price based on your preferences to obtain or keep the Buy Box or featured merchant placement with three levels of priority; Aggressive, Neutral and Passive.

What makes our optimized pricing different?

Staying competitive is key, but typically not at the expense of driving pricing to the bottom. Our system keeps an eye on historical pricing models per item and can base its pricing suggestion from calculated and historical data, not just the current view.

Using your priority settings we can suggest the discontinuation of an item price lowering "chase" in response to your competitor's price drops. Based on your preferences and our data CompetitorEye's engine has the ability to suggest when to back off from a "pricing war" and can calculate when to actually increase your pricing to maximize profitability. A great time saving feature included in your premium feeds and reports.

Allow CompetitorEye to update Amazon automatically for you! With two control settings you can automatically increase your price to maximize profitability based on the suggested optimized price and / or lower your price for increased placement and sales. Be proactive in the market, instead of reactive.

CompetitorEye’s repricing can be extremely complex or extremely straight forward, depending on your needs. (read more about setup) Our default settings represent the most common usage for repricing and are set to “get you going” quickly. You can deviate from the default settings here as well as override many of the settings at an per item level by batch feed or online manual settings.

Read about feed specifications related to Optimized Pricing.

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Each item in your product catalog can be fine tuned to your specific guidelines. As a starting point, please define your base / default preferences:

Floor:

To maintain profitable selling, a "floor" is used. CompetitorEye will not suggest a lower delivered price than this amount. Your floor is considered the absolute lowest amount an item can be sold for and still be profitable. CompetitorEye can use static exact floor amounts (supplied by you) per product (supplied in your feeds to us or manually edited) or dynamic floors (floors created by CompetitorEye) based on your current selling price.

Defining your floor: My static or dynamic floor value is my minimum profitable level. It is my 'Working Floor'
My static or dynamic floor valueis my item 'Cost'. CompetitorEye needs to add Amazon's current category referral fee to it to create the 'Working Floor' for me.

Amazon's base referral fee is 15%, some categories have special referral fees. Click to view.

Default dynamic floor: Which can be overridden by supplying a specific amount in your feeds. The default floor applies when you do not have exact floor amounts for your items, or wish to stay competitive on newly online items monitored before you feed CompetitorEye with a specific floor amount.

Off, Exact from feed amounts only. Or no lower than5%10%15%20%25%30%35%40%

of my current price.

Recommended if using dynamic floors. Create 'Static' floor using the 'dynamic' floor above. If checked, CompetitorEye will create a non-changing floor value based on your current price at the time of its next report.

Example: Dynamic floor of 10% with a product presently selling for $100 will create a static floor of $90. That $90 floor will then become a static floor and not change until you manually adjust the amount or reset all floors (below)

If not selected and using dynamic floors, CompetitorEye will adjust your floor by the dynamic floor value each time we review your pricing.

Example with Dynamic floor of 10% without using "Create Static floor" above:
Monday Price $100 dynamic floor would be $90, if dropped to $90:
Tuesdays Price $90 dynamic floor would be $81, if dropped to $81:
Wednesdays Price $81 dynamic floor would be $72.90

Note: we utilize your Formula amounts below to actually increase or decrease your pricing, the example above was an extreme scenario of dropping the price to the floor in every occurrence.

Regardless of how my floor is determined, add

% to all items to cover my costs, fees, etc. making my 'Working Floor' a bit higher than the static or dynamic floor or cost I may have provided. You can use specific $ amounts to individual items if using "Item Floor Increase" custom importing option.

This percentage addition will occur to the base floor/cost after any possible category referral percentage is added.

Raising and loweing limits: (Floor and Ceiling evaluations)

Floor evaluation with your delivered price. (If checked, allows repricing below your floor up to the amount of your shipping. Typically NOT recommended.) If checked, and logic dictates a floor price, [YourPrice] will be [YourFloor] - [YourShipping] so that your total delivered price will match your floor value. If not checked and logic dictates a floor price, [YourPrice] will be [YourFloor] value.
Delivered price floor evaluation				Selling price floor evaluation
Example 1 with shipping Current Price $100.00 Shipping $10.00 Delivered $110.00 If pushed to the floor of $99.00 Price would be $89.00 Shipping $10.00 Delivered $99.00 (Floor)		Example 2 without shipping Current Price $100.00 Shipping $0.00 Delivered $100.00 If pushed to the floor of $99.00 Price would be $99.00 Shipping $0.00 Delivered $99.00 (Floor)		Example 3 with shipping Current Price $100.00 Shipping $10.00 Delivered $110.00 If pushed to the floor of $99.00 Price would be $99.00 (Floor) Shipping $10.00 Delivered $109.00		Example 4 without shipping Current Price $100.00 Shipping $0.00 Delivered $100.00 If pushed to the floor of $99.00 Price would be $99.00 (Floor) Shipping $0.00 Delivered $99.00
Ceiling evaluation with your delivered price. If checked, and logic dictates a ceiling price, [YourPrice] will be [YourCeiling] - [YourShipping] so that your total delivered price will match your ceiling value. If not checked and logic dictates a ceiling price, [YourPrice] will be [YourCeiling] value.
Delivered price ceiling evaluation				Selling price ceiling evaluation
Example 1 with shipping Current Price $100.00 Shipping $10.00 Delivered $110.00 If pushed to the ceiling of $119.00 Price would be $109.00 Shipping $10.00 Delivered $119.00 (Ceiling)		Example 2 without shipping Current Price $100.00 Shipping $0.00 Delivered $100.00 If pushed to the ceiling of $119.00 Price would be $119.00 Shipping $0.00 Delivered $119.00 (Ceiling)		Example 3 with shipping Current Price $100.00 Shipping $10.00 Delivered $110.00 If pushed to the ceiling of $119.00 Price would be $119.00 (Ceiling) Shipping $10.00 Delivered $129.00		Example 4 without shipping Current Price $100.00 Shipping $0.00 Delivered $100.00 If pushed to the ceiling of $119.00 Price would be $119.00 (Ceiling) Shipping $0.00 Delivered $119.00

Controls:

Adjusting Price: When raising/lowering my pricing, evaluate:
Lowest delivered featured merchant. (From first 3)
Buy Box owner or fall back featured sellers if buy box seller was excluded. (Default for raising or lowering)
Lowest delivered merchant, including secondary page sellers. (From first 20)
Lowest delivered of top 3 featured merchants and Buy Box owner (Lowest delivered of the up to 4 main page sellers)
2nd Lowest delivered featured merchant. (From first 3)
General:
Compete against sellers having at least % in positive feedback rating. (Excludes competing against sellers having less)
Compete against sellers having at least count of positive feedback. (Excludes competing against sellers having less)
Compete against sellers having at least in stock for the given item. (Excludes competing against sellers having less) Entering a value other than 0 or 1 may severely limit who you are competing against considering stock status is not necessarily an actual value of stock. Many sellers do not specify an accurate stock amount nor is exact stock always known.

If no Buy Box owner (or has been excluded), apply formula to next in line merchant as if they owned the Buy Box.
If my placement is not found in the top 20 sellers, calculate based on Buy Box or next in line merchants price and shipping as if it was my own.
Optimized price should always end with a '9' Example: 11.75 becomes 11.79

Override settings and raise my price to the ceiling (if provided) if the non-excluded seller count for an item is <= , please note CompetitorEye will automatically raise your price to the ceiling (if provided) if you are the only seller for the item. This option is meant as an override count, if 3 is entered and there are <= 3 non-excluded sellers of the item, we will raise your price to the ceiling.

Formula
& pricing adjustments:

Compete/Beat: Follow formulas below for raising/lowering pricing. (Default unless you want to match pricing.)
Raise/Lower my price to match Buy Box owners delivered price if >= floor.
Raise/Lower my price to match lowest featured delivered price if >= floor. (From first 3)
Raise/Lower my price to match lowest sellers (including secondary page) delivered price if >= floor. (From first 20)
Raise/Lower my price to match lowest of top 3 featured merchants and Buy Box owner (Lowest delivered of the up to 4 main page sellers) if >= floor.
Raise/Lower my price to match 2nd lowest featured delivered price if >= floor. (From first 3)
Pleae note: If matching, evaluation and formula should be to same posision/group (see evaluate above). Unlike competing/beating a sellers delivered price by the formulas below, when price matching is selected; You may use 0% and 0$ formulas to tell the system to strictly match the sellers delivered price if >= your floor, you can override this matching logic on a product by product basis by providing a formula (% or $) to beat instead of match. Note: When competing/beating is selected; using a 0% and 0$ formula directs the system to not compete or change price when competing against that seller type.

If I own the Buy Box, raise or lower my price to match the lowest delivered price of the top 3 featured sellers if >= floor. (Read more)

When not "matching" CompetitorEye can "Beat" the delivered price of the seller in the position you wish to compete against. If Amazon is the Buy Box owner, you can use a different formula than when a standard merchant owns the Buy Box. You can set a percentage and / or specific dollar amount to adjust based on the Buy Box owners (or lowest featured merchant; see controls) current delivered price.

When Amazon owns the Buy Box, beat by:		% and then deduct:	$
When a competing merchant owns the Buy Box, beat by:		% and then deduct:	$
In the event that CompetitorEye cannot lower or raise using the formulas above due to floor/ceiling constraints, attempt to do so by:			$

Fulfilled By Amazon: (When a seller is selling the item as FBA)
No change in logic. Follow standard formula steps above.
Use Amazon formula (above) on sellers utilizing FBA for the item.
Exclude sellers that are using FBA for this item - Do not base pricing formulas on "FBA" sellers pricing.
Exclude sellers that are NOT selling FBA for this item and use Amazon formula (above) for those that are.

All FBA Shipping is FREE: By default FBA items with a price >= 25 will report as 'free shipping' as defined by 'FREE Super Saver Shipping'. Select this option if you would like ALL FBA items to report as 'Free shipping' in your reporting and repricing calculations.
For more information read this forum post.

If I am at my floor for at least one report cycle, 'Yo-Yo' my pricing to my provided ceiling in an attempt to stimulate other sellers to raise their pricing

Priority:

Your priority directs CompetitorEye on how to react to your competitors price changes, particularly in preventing or handling pricing wars and chases. Chased: A competitor lowered their pricing to win the buybox. For example:

Monday: If you had the buybox at $100
Tuesday: Competitor "A" lowered their price to $95 to win the buybox, that is a "chase". If using "aggressive" priority, the recommendation would be to lower your price to $93 (example) in reaction to their price drop or if Passive/Neutral: to hold steady for a calculated amount of time.

Depending on your priority settings, Aggressive, Neutral, Passive. CompetitorEye decides how to handle chasing in conjunction with the items recent pricing history to determine what should occur.

Passive. Do not chase regularly, wait for just the right moment and take the Buy Box, priority is to maximize profits VS. Buy Box ownership.
Neutral. Delay chasing shortly when a price-war is recognized. Take competitor price-drops seriously but chase on limited basis.
Aggressive. Ignore competitors price drops (chasing) and lower my price immediately if needed to keep or obtain the buy box.

Repricing:

CompetitorEye can automatically update your pricing on Amazon on your behalf. We recommend you fine-tune your optimized pricing first. Optimized pricing is included in your raw data reports. After you are confident in your settings and have monitored the suggested pricing, you can enable this automation.

Automatically raise my pricing on Amazon using the calculated optimized price.
Automatically lower my pricing on Amazon using the calculated optimized price.

Unchecked and your optimized pricing is considered in the "Sandbox" CompetitorEye will process all logic against your pricing and competitors and generate the repricing in your reports and online for your review, but will not actually update Amazon allowing you time to test and tweak your settings. Checked is "Production" mode and CompetitorEye (after your Amazon authorization) will then update your pricing on Amazon automatically depending on your monitoring schedules.

Save for *New* items, do not overwrite settings in current catalogOverwrite catalog, leaving my static floors alone.Overwrite catalog completely

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