CompetitorEye
2/12/2013 9:05:29 PM
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Competing against FBA sellers
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Read: 3005
Replies: 1
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CompetitorEye
7/23/2012 6:29:55 PM
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Dynamic Price Radius Exclusions
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Read: 2898
Replies: 0
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CompetitorEye
2/6/2012 12:14:28 PM
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Verify the type of account/items you are monitoring
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Read: 3500
Replies: 1
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CompetitorEye
12/6/2011 12:25:18 PM
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Your price not found
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Read: 2686
Replies: 0
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CompetitorEye
9/21/2011 2:29:45 PM
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New Repricing options
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Read: 3029
Replies: 0
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CompetitorEye
6/30/2011 11:09:13 PM
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New compete option in repricing
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Read: 2591
Replies: 0
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CompetitorEye
4/24/2011 1:11:15 AM
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What if my competitors use CompetitorEye?
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Read: 2890
Replies: 0
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CompetitorEye
1/3/2011 8:57:47 PM
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More about floors
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Read: 2475
Replies: 0
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CompetitorEye
12/13/2010 12:36:27 AM
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Exclude sellers by name for repricing.
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Read: 2561
Replies: 0
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CompetitorEye
11/14/2010 6:53:57 PM
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Raise to ceiling pricing temporarily suspended
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Read: 2395
Replies: 0
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CompetitorEye
11/8/2010 5:01:20 PM
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Min Qty and seller rating exclusions
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Read: 2415
Replies: 1
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CompetitorEye
10/26/2010 12:50:55 AM
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Update. Ceiling & Floor evaluations
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Read: 2412
Replies: 0
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CompetitorEye
9/15/2010 6:10:04 PM
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Dropping to the floor and realistic floor values
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Read: 2602
Replies: 0
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Dropping to the floor is not the referred method of competition, however when required to do so, many factors need to be considered when determining a valid floor/cost value.
CompetitorEye allows for several definitions of your floor.
From an exact "static" amount, to a dynamic percentage of your current price, to a "Cost" structure where CompetitorEye adds to the supplied cost amount the current Amazon referral percentage based on the category the item is presently in (which can change depending on ASIN authority). The method(s) used above determine the "Working Floor" which traditionally should be considered the minimum amount an item can sell for and remain profitable. Profitable competing occurs when your price is between your floor and ceiling. A ceiling value (if provided) is typically a Manufacturers Suggested Retail Price (MSRP) Very rarely would you want to sell above MSRP.
When CompetitorEye determines a price for you, this is based on your competing formulas (percentage and or dollar amount) subtracted from the competitors delivered pricing. For example, if you have told CompetitorEye that your floor is $90 and your are competing against a seller that is selling the item for $100 and your formula is to beat that price by 2%. CompetitorEye's engine will generate a price of $98. If however, your floor was $99. CompetitorEye would be limited by your floor and generate a price of $99 keeping you profitable.
But what happens when competitors are selling below your floor? No seller can stay in business when continually dropping below their floor, no profit = no business. Some sellers sell at a loss to blow out inventory, some sellers are willing to sell at a loss just to get better rankings (more sales) Only a few do this for all items. This is a marketing strategy vs. sales strategy. In the long run it is typically a short term solution. Automated repricing is designed to increase profits by saving you and your team hours and hours of manual review and repricing as well as stimulating sales by staying competitive.
Automatically raising and lowering pricing is key to stating profitable as the competitive market fluctuates and on occasion depending on your profit margins, stock and placement, owning the buy box may not always be the goal, especially when selling at a loss.
Some believe: Go ahead and let that competitor have the buy box at a super low price, let the competitor continually loose money on each sale, it wont last long, they will either institute a realistic floor which you can compete with or go out of stock on that item or out business completely.
Our opinion is to stay competitive with realistic floors when you can, otherwise the best bet is to wait it out.
Your thoughts on minimum selling amounts? (Floors)
http://www.competitoreye.com/Forum.aspx?ForumPost=8000023
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CompetitorEye
9/2/2010 2:07:38 AM
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Tutorials Delayed
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Read: 2431
Replies: 0
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CompetitorEye
7/26/2010 2:21:16 AM
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Welcome to CompetitorEye public re-pricing / optimum pricing forum
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Read: 2536
Replies: 0
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